To start building and funding its first camera system, Woodman created and sold bead and shell belts out of his old Volkswagen van. And so the name “GoPro” was born as Woodman and his friends were looking at “going pro” as professional surfers and wanted to photograph themselves catching waves. Woodman decided at this point that he would need to find a better way to film him and his friends surfing. The GoPro story begins in 2002 when GoPro founder, Nick Woodman, took a trip to Australia but was disappointed when he learned that amateur photographers couldn’t afford the equipment to take quality pictures of their travels. GoPro Hero series, GoPro Max, GoPro Black Bones Technology, Videography, and Consumer Electronics So, how did this company that started out of a Volkswagen van and one 35mm action camera grow into the action camera category leader it is today? Let’s find out! Quick Facts Year Founded Now, GoPro is a billion-dollar brand that continues to innovate and lead the action camera market year after year. When GoPro was founded two decades ago, few could imagine that an entirely new tech vertical would be born as a result. As Kleenex is to tissues, GoPro is to action cameras. A major technology success story over the past two decades, GoPro has become synonymous with the name of the entire action camera industry. That said, the Fusion is a really fun device that can get you footage most other action camera's won't, and if that's what you're looking for it's definitely worth consideration.When someone thinks of a camera to use while playing sports, traveling, or any kind of immersive activity, GoPro is almost assuredly the first name that comes to mind. Conversely, for serious VR work you could get a Vuze VR stereoscopic (3D) camera with 8 lenses and really solid stitching for about $100 more. You can get similar OverCapture-style results out of a Rylo for a couple hundred dollars less, or other two-lens consumer 360 cameras at even lower price points. I really want to love this camera as it has so much potential, but at $699 it occupies a challenging price zone. The Fusion straddles the line between great concept and not-quite-there-yet, but there’s no question that GoPro is onto something here. The Fusion charges via USB-C, no charger ships in the box. The connectivity issues I encountered could be problematic on some shoots, and as a two-lens camera it's a bit on the expensive side relative to other consumer VR cameras. But if quality VR is your top priority, you may not want to rely on the Fusion as your main camera. Or, if you’re a dedicated 360 video producer and your main focus is to create content for headsets and the VR medium, then the Fusion is a good tool to have in your kit as well. If you're curious about 360 video, the Fusion is a great way to give it a try. Just remember that resolution will be noticeably lower than a 4K action cam, but it's probably fine if your audience is primarily on mobile. OverCapture works really well, and opens the door to some very creative possibilities that just aren't there with a standard action camera. If adventure and action sports are your forté, or you’re dedicated to the GoPro ecosystem, the Fusion is definitely worth a look. In the process, GoPro has also tackled two difficult aspects of spherical capture – stitching and stabilization – quite effectively. On the Fusion, 360 is really a delivery vehicle for OverCapture, and it's a tremendously fun and creative way to produce flat frame videos. While most 360 cameras focus on the 360 aspect first, GoPro seems to have taken a different approach.
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